According to NPD, the iTunes Store accounted for only 4 percent of video downloaded or streamed through February this year in the United States, so that only one of many also-rans final and losses, which dominates from 61 per cent. Twisting the knife, at least part of the success and its loss as a result of direct Apple. More than million nine hundred iOS devices you can stream content and loss, and in January and announced that the Apple TV "in just four months after the iPad also growing and the loss of viewing hours." As a company as savvy as Apple's open the door to such strong competition in the area of digital video?
Is the success of the strategy for the music company (iTunes Store accounts for about 66% of the retail selling music in the USA), which has done most to hurt Apple video efforts. Fairly or not, the managers of the music industry, not to mention aging rock start Jon Bon Jovi, see Apple's success, at least partially "responsible for the killing." Movie studio and TV network executives are certainly wary of their victims similar success.
The collapse of the last of the introduction of the rent television for the iTunes Store, Jeff Zucker, CEO of NBC whether asserted NBC "don't treat 99 cents is the right price for our content." Since then, ABC and FOX remain the only network television rental. The situation seems even worse for Apple's rumored long video streaming service. Going back to 2009, plan to offer content to around $ 30 per month, has repeatedly failed there, despite the fact that this very similar to what a parent or loss offers And which may be as Apple changes the situation.
By appealing to concerns about network and television studios, Apple could position itself as an alternative to dominance and losses, a strategy similar to Amazon's Kindle to be used against the iBookstore. Unfortunately, that would probably involve more favorable for content providers than Apple seems to be willing to offer, but that difference can partly be composed by the applicable subscription fees, 30 percent of the accounts and losses coming in the iOS devices. If then and losses pulled the app from the App Store instead of complying with the new subscription policy, consumers would have the iTunes Store offering equivalent stream (if, of course, you can persuade studios on board). Apple risks alienating users by forcing Neflix to choice between leaving and compatible with the structure of the fees for the subscription, but you can always backtrack if you run a significant number of hemorrhaging.
If the above is how big a risk, however, is enormous. At least some Android devices will soon gain and loss, and is now available on a wide range of different platforms, including all major home video game consoles. And losses is also much better value than iTunes rentals or purchases, from $ 8 to grant unrestricted access users. If Apple continues with better and cheaper way to sell your own video wares, may be better off concentrating their efforts on ensuring that partners and losses continue to Welcome in the ecosystem of the App Store, travel to abandon the platform and take a large number of users together with them.
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