Apple is considering offering AirPlay streaming video of third-party equipment manufacturers through licensing Bloomberg reports. Is the idea, which can provide a greater presence of Apple in the living room, but also potentially cost Apple TV where its original level.
Bloomberg cites "two people familiar with the project" as describing a new plan for Apple is considering, according to which it licenses to the makers of televisions, AirPlay radio receivers and other consumer electronics that allow video playback. Currently AirPlay tech is available for licensed use, but only for audio streaming, as Denon receiver Geoffrey last checked out the. Add the ability to stream video would mean users could potentially stream content from their iOS devices or iTunes libraries directly to their TV or home entertainment installation, without the need for Apple TV or tethered iOS device to act as receiver.
A transaction, go to, this could potentially allow Apple to develop its presence in the living room. Apple have not yet been able to successfully from your digital video distribution way is from the sale of music on-line and recent study found the final leader of the industry and the loss of by a wide margin. Part of this gap has to do with how Netflix is available on such a wide choice of devices, such as Internet-connected televisions, gaming consoles, computers, mobile devices and even Apple TV. Licensing AirPlay streaming video would unlock the building Apple products, allowing you to begin to compete and losses from the standpoint of consumer platform choice.
Greater availability of facilities would be also better AirPlay leverage user impressive iOS base Apple managed to accumulate. Right now, is really only AirPlay value added feature if you have an entire ecosystem of products Apple. If you have only one iPhone or the iPad, there is little that AirPlay brings to the table. Licensing would increase in the value of AirPlay as a characteristic of a sale for every device iOS.
The relationship is, of course, that consumers would have one less reason to buy an Apple TV. Right now, a significant part of the reference equipment is only two of its features. The first is a great client and losses. Secondly, it runs trouble-free and without much effort for users who want to stream video from iOS device to the TV. Sales almost certainly could fall if Apple made AirPlay more available from other sources.
But that may be the loss of Apple is willing to accept. At the end of the famous count Apple TV has sold over a million units at the end of December. Is the number of good, especially compared to the sales made by its predecessor, but it is not Apple TV sales star that the iPhone or iPad, and Apple has not seen fit to crow about any other sales milestones for the device, which is not a Great sign for its fortunes. In the event of the death of Apple TV, but in return, Apple gains a wider foothold in the living room, which can be used as leverage in negotiations with content providers, and may be a viable opportunity for Mac manufacturer.
What do you think? If "AirPlay on video" stickers on televisions and home cinema receivers affect purchasing decisions? If Apple TV has legs without exclusive AirPlay?
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