User experience FTW! Twitter is on the quick

Twitter CEO Dick Costolo tweeted Thursday that the company is losing the QuickBar on introduced in Last update iPhone. On the quick originally sat at the top of Your tweet stream within a single application and scroll as it was, unshakeably resting on top of the screen. Later updates to finally change the behavior of the bar Quickly, so just keep on top of Your stream without scrolling, but even that apparently was not sufficient to appease unhappy users.

The update removes the bar Quickly iPhone app is live now in the App Store. In Official blog posting in this case Twitter Creative Director Doug Bowman noted that the plan for future use Quick bar contained in of the new mentions, direct messages and other actions, but that after that function "will not improve the user experience" a decision has been taken to remove it rather than continue with complicated it so as it currently exists.

CEO Costolo originally seemed to be very much for the idea on the quick, in accordance with his tweets during the function run, but recently, Business Insider reported that, in fact, it not be a fan of the idea of, and that it was actually the product of internal organizational structure mistakes. After the announcement of the quick deletion, it still supports the basic idea I function noting,, "[T] he data commitment through the roof, but finally we agree trends are" too far "and the context in that position."

Finally, it seems to come down to user experience questions vs. tentative early step towards profitability. It goes to show that even when you're already firmly established, playing the risky UX decisions likely to lead brand damaging consequences.

Jeremy Bell Toronto design firm teehan + Lax shared some thoughts about the additional why the quick failed from the standpoint of UX in particular, according to Bell, on the quick encountered resistance because it made one of the weakest aspects of Twitter's-trending topics. While he felt that Twitter improving the situation of huge scrolling bar proportion Quickly deleting, suffered still ultimately the same deficiencies which affect the trending topics in much broader sense and brought them to the front and Centre in user experience Twitter app. Bell argues that "declining and how it is displayed in General is affected, because it provides no understanding of the context topics or why it may be important [you]."

It should also be noted that the co-founder of Twitter Jack Dorsey confirmed Monday has returned to a more significant role in the company as head of product development. Dorsey spoke Tuesday at the Columbia University Graduate School of journalism, where he said he SEES "Twitter as a tool of pure, like electricity or water." Dorsey's return, his reports on Twitter and the removal of a feature that many have for the functioning of General during his return all seem too timely to be simply asystowala to coincidence.

Post Courtesy photos Flickr users rosauro Ochoa

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