On paper, color app iPhone (and now Android) who grabbed headlines Wednesday for securing 41 million dollars in startup prefinancing, it looks quite good. This is the pictures and video, application sharing (these also) with surprise geo local (ditto), which is built around the the concept of group (natch).
Colour also has some influential people behind it. Founder Bill Nguyen is the man who sold streaming music service LaLa to Apple in 2009and he has a history of successfully building and sales of other businesses, too. And color brought recently on board Patil DJ, who was Chief Scientist at LinkedIn.
App itself works well and looks with a minimum intuitively designed, but you would be wrong to think somehow you are not using it correctly. Only really works if there is a group of people in their immediate vicinity using an application at the same time. Otherwise, you will see a little more than a steady stream of independently you happen to capture with your iPhone, because the application is limited to displaying images from a highly local.
The color is playing with the concept of fundamental constants, even apart from the aspects of chasing trend I mention above. Photo and video sharing among friends is clearly a proven winner, as can be seen from Facebook on success. And application lowers barriers to entry (although not necessarily for actual use, as will appear below) more than any existing applications login requirement only through social name (not your password, do not sign ups). But even that did not Save him from feeling bad idea in search of a problem.
The application first invalid requiring when the picture is taken before using it. To some extent, which makes sense because the sharing mechanism is so simple, but in contrast to the simplicity of the user name only need to register, asking for a picture and not allowing you to select an existing image on your phone means many users who are not in a position to take one or simply don't feel like you can close the application, and never open it again. And those who comply with this requirement may be early not less put off by their next experience: can you find that no one around you — within 150 feet — is sharing photos, and applications will offer next to nothing.
Alternative case is not desirable either: nearby people are sharing photos and are flooded with images of strangers, together with the implementation of those same strangers can see Self-portrait can be simply rounded up, too, without much warning from an application. In both cases, I think that many will put off enough to stay clear for good.
It is possible to color has more appeal to users who are teenage Mark Zuckerberg talked about when explaining the idea of an expanded service messages on Facebook,, and I am in the category of users who just don't get it. But I think it is more likely is a great example of how, when it comes to applications, 1 + 1 + 1 doesn't always equal to 3. App not only hope to gain by their intersection of many promising mobile trends. Developers are still thinking about how these intelligently trends of integration and it is important to remember that the user experience, especially one following the first run, still is the key to the adoption of a broad app. Color fails this test, and as such, this is clearly not to be the next Facebook, or even referred to as the Instagram for that matter.
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